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Category Archives: Video Production

NHRB_LogoMike LaShore came to Triple E and Paul Del Vecchio at the recommendation of Jim Hair, a professional cameraman working in NY. Hair has worked on many movies, commercials, and music videos. He has worked with everyone from Mariah Carey to Zack Snyder (Director of 300,Watchmen).

LaShore has put together a band called THE UNATTENDED, which has a punk-pop/alternative rock sound. THE UNATTENDED has recorded tracks at the world class MUSIC PALACE in WEST HEMPSTEAD, NY. Triple E was there to capture it all, with Triple E’s Paul Del Vecchio directing the pilot.

NHRB4“Their music is hot!” exclaims LaShore, who found THE UNATTENDED through a demo that was passed to him. “They have many hits on their album, not just one.” LaShore started THE NEXT HOT ROCK BAND in order to show viewers that it takes hard work and dedication to make it in the music business.

NHRB3“Most people think you just go in, play the songs a few times, and it’s done. That’s most definitely not the case when it comes to recording an album. You sit there for hours analyzing and dissecting each part, each instrument, until it’s perfect. We just spent over 3 hours getting the sound right on the kick drum alone,” says Paul Del Vecchio, who is serving as Director and Producer on the show.

The process is a bit lengthy, as each member of the group plays their parts individually. Then, they all get layered on top of each other. “Complications come into play when the producer – in this case, Mike Angelo – hears two conflicting parts . Mike just told the band that the drums were conflicting with the vocals. This is something that you may not hear when you’re playing live, but when you’re in a recording session with a professionally trained ear, it’s as clear as day,” says LaShore.

NHRB2“Mike came to me because he wanted quality on a small budget. Given the financial limitations, we were then able to make the necessary cuts and adjustments in order to make this happen,” says Del Vecchio.

The website for the band/show will be up soon. Stay tuned and we’ll be sure to let you know when that becomes available.

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MARKETING

Consistent advertising is one of the most important aspects of marketing. Don’t believe me? Why do McDonalds, Burger King, Wendy’s, Doritos, Pizza Hut, Domino’s, etc. all still create commercials, run online video campaigns on sites like Youtube, and have print ads, promotional videos, and billboards?

Aside from announcing new products and specials, what other need would there be for consistent advertising? Well, why does Frito Lay have a Doritos commercial where a giant rat bashes through a wall to punch a teasing, unsuspecting house owner? What does that have to do with Doritos?

Well, let me tell you.

Again, aside from the obvious fact that you can announce new products, services, and deals, constant marketing via video (commercials, web videos, etc) keeps your company and your product FRESH IN PEOPLE’S MINDS! Think about it…

STAY FRESH

What if you haven’t seen a Doritos commercial in a year or two? Most likely, with all the craziness life throws at you, you would FORGET about the brand. Most likely, your question would be, “Are they still around?”

Now, let me ask you… Do you want people thinking that about your company?

THE ECONOMY

“Oh, but the economy is bad. We need to cut costs somewhere.” Really? Okay, but why cut costs on something that BRINGS YOU NEW CLIENTS, reminds your old clients that you’re STILL ALIVE, and therefor brings in $$$.

If your company’s financial situation is not where you’d like it to be, then DO SOMETHING ABOUT IT. Cutting advertising costs (the MAIN THING that will bring in NEW BUSINESS) when times are bad is like being forced to eat Wendy’s and then ordering a Triple Cheeseburger with Bacon instead of a salad. You’re only making things worse.

WHY VIDEO?

So why video? In further blog posts, I will go into these topics more in depth.

  1. Keeps Your Company/Product Fresh In People’s Minds
  2. If A Picture Is Worth 1,000 Words, What Is A Video Worth?
  3. Video Or Text – What’s Your Preference?
  4. Outlets – Where Can I Put My Video?
  5. What Can I Do To Start Using Video?

Stay tuned!


For Email Newsletters you can trust

SUBSCRIBE TO THE TRIPLE E PRODUCTIONS NEWS FEED VIA RSS

OR SUBSCRIBE VIA EMAIL

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***WE WILL NOT give out or sell your email address to anyone.


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Triple E Productions has recently shot a video production for Lisa Dee, CEO of three companies. This one in particular was for her company, Beaucoup Chapeaux, French for “Many Hats.” This video is from her recent lecture at Columbia University in New York City.

Shot, edited, and sound by Triple E Productions.

You can check it out HERE.



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