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Tag Archives: Video Production

MARKETING

Consistent advertising is one of the most important aspects of marketing. Don’t believe me? Why do McDonalds, Burger King, Wendy’s, Doritos, Pizza Hut, Domino’s, etc. all still create commercials, run online video campaigns on sites like Youtube, and have print ads, promotional videos, and billboards?

Aside from announcing new products and specials, what other need would there be for consistent advertising? Well, why does Frito Lay have a Doritos commercial where a giant rat bashes through a wall to punch a teasing, unsuspecting house owner? What does that have to do with Doritos?

Well, let me tell you.

Again, aside from the obvious fact that you can announce new products, services, and deals, constant marketing via video (commercials, web videos, etc) keeps your company and your product FRESH IN PEOPLE’S MINDS! Think about it…

STAY FRESH

What if you haven’t seen a Doritos commercial in a year or two? Most likely, with all the craziness life throws at you, you would FORGET about the brand. Most likely, your question would be, “Are they still around?”

Now, let me ask you… Do you want people thinking that about your company?

THE ECONOMY

“Oh, but the economy is bad. We need to cut costs somewhere.” Really? Okay, but why cut costs on something that BRINGS YOU NEW CLIENTS, reminds your old clients that you’re STILL ALIVE, and therefor brings in $$$.

If your company’s financial situation is not where you’d like it to be, then DO SOMETHING ABOUT IT. Cutting advertising costs (the MAIN THING that will bring in NEW BUSINESS) when times are bad is like being forced to eat Wendy’s and then ordering a Triple Cheeseburger with Bacon instead of a salad. You’re only making things worse.

WHY VIDEO?

So why video? In further blog posts, I will go into these topics more in depth.

  1. Keeps Your Company/Product Fresh In People’s Minds
  2. If A Picture Is Worth 1,000 Words, What Is A Video Worth?
  3. Video Or Text – What’s Your Preference?
  4. Outlets – Where Can I Put My Video?
  5. What Can I Do To Start Using Video?

Stay tuned!


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The great guys over at FRESH DV have agreed to host Paul Del Vecchio’s ASPECT RATIO TUTORIAL for all to see!

You can view the entire tutorial with larger video HERE on FRESHTV.

CLICK HERE for the news story and links to download the 720p version in both .wmv and .mp4 format!

Big thank you to Matthew Jeppsen at FRESHDV for hosting!

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Company owner PAUL DEL VECCHIO will be teaching 2 courses for VIDEOMAKER MAGAZINE’S SUMMIT EAST 2008 in Newark, NJ this coming Friday and Saturday, Oct. 10th and 11th, 2008.

He’ll be teaching the following courses:

FRIDAY: 1:00pm to 2:15pm – How to Create Special Effects
SATURDAY: 9:00am to 10:15am – How to Create Special Effects
SATURDAY: 10:30am-11:45am – Easy 3D Titles and Animation

CLICK HERE for more information. He hopes to see you guys there! Drop him an email and let me know if you’re attending!

paul(at)triple-e-productions(dot)net

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Here is a flier describing some of the Triple E Productions Services – Production and Post Production Services.

Triple E Productions Info Flier

Triple E Productions Info Flier

FILM SAMPLES: http://www.triple-e-productions.net/portfoliofilm.html

VIDEO PRODUCTION SAMPLES: http://www.triple-e-productions.net/portfolio.html

To discuss a quote for your project, call (516) 459-8107 between the hours of 9am EST to 6pm EST, Monday through Friday. We are located in Westbury, Long Island, NY.

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Voting has now ended on the DIARY OF THE DEAD DVD CONTEST. According to THEIR WEBSITE, winners should be announced on March 21, 2008. Sit tight and we’ll see how it all turns out! Good luck to all the contestants!

You can still VIEW OUR ENTRY HERE.

On a side note, keep an eye out for the “Behind the Scenes/Making Of…” for our entry, “THE FINAL DAY.” This will be up next week.

With the contest now behind us, we are currently hard at work on our web series as well as a few other surprises for you! Stay close (subscribe to the blog!), because you won’t want to miss a thing!

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